Share of Search
The L'Oréal APAC team aimed to grow its ecommerce ads GMV & ROAS by 50% with dedicated ecommerce headcount and adoption of Epsilo. With the support of the Epsilo Client Success team, L'Oréal activated ads on Shopee based on stock levels and promotions via programmatic to improve campaign performance and reduce wasted cost.
Secured 100% and 80% share-of-search on branded and generic keywords respectively, via programmatic real-time bidding. Ensured >90% ads uptime via automatic notification trigger and report of wallet and budget.
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