The world's top marketplaces to sell on

November 4, 2021

The world’s top online marketplaces

Most individuals are well acquainted with the likes of Amazon, eBay, and Alibaba – the giants of online retail – but who are the rising stars? Who are the other big players around the world? Which are the best places to sell niche products? What is an online marketplace?

What is an online marketplace?

1. There are buyers and sellers trading through the same website
2. Buyers can purchase products without leaving the site or app

Two other criteria to create this list also include buyers are mainly consumers, not businesses. The marketplace sells physical products, not just digital downloads or services.

This means marketplaces that only support business-to-business (B2B) trade are excluded. Marketplaces specializing in services such as freelancing website Upwork are also excluded.

The world’s top online marketplaces

Looking at the product categories, the top 20 marketplaces overwhelmingly sell general merchandise, with only three specializing in a specific product category. Etsy is the largest of these marketplaces, underscoring the popularity of handmade and craft items. It’s an incredibly strong niche, especially when you consider that competing marketplaces are trading in mass-produced products such as electronics and clothing.

Webretailer Top 10 Marketplaces:

It’s important to note that this list is ranked by estimated monthly website visits, using SimilarWeb data. While GMV (gross merchandise value) would be an ideal measure of marketplace size, this is not reliably available for most online marketplaces. Traffic data provides a consistent measure of popularity that can be applied to all marketplaces worldwide.

Image credit: Webretailer

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